TikTok Advertising Agency

How can TikTok Advertising help your business?

ObenInc provides only the best TikTok advertising solutions designed to boost brand awareness on one of the world’s most popular social media apps. By partnering with our expert TikTok advertisers, you can achieve your company objectives and take your business to new heights.

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What is TikTok Advertising?

TikTok advertising is used to target consumers, particularly Gen X, who login to TikTok more than eight times a day. The level of interaction of this app makes it the perfect place for businesses to advertise their products or services.

TikTok offers a wide range of advertising formats for businesses, including:

Video Ads
Image Ads
Collection Ads
Pangle Ads
Carousel Ads

Some of the most popular and successful advertising methods include:

Spark Ads

This type of advert involves promoting your business’ existing TikTok posts or organic posts from other creators (with permission, of course)

In-feed Ads

These can be typically be found in the ‘for you’ section, These adverts can last up to one minute, and you can also include landing page links

Full page brand takeovers

These take over the full screen and pop up as soon as users open the app.

To promote your brand, you can also utilise TikTok’s unique branded hashtag challenges and branded video effects.

TikTok’s algorithm also uses AI to recommend videos to users based on their past video viewings, making it easy for marketers to pinpoint target consumers.

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Top 5 Benefits of TikTok Advertising

In 2021, TikTok was named the most downloaded app globally, and it now has over one billion active users every month. Therefore, it’s no wonder businesses are making the most of TikTok and its many advertising benefits, including:

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Build Brand Awareness

If your business is fairly new or does not have much of an online presence, then investing in TikTok advertising is a must to boost brand awareness. This can be achieved by placing in-feed adverts on the ‘For You’ page on TikTok, which will significantly increase consumer interest in your products or services.

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Increase TikTok Views

One of the many benefits of using Tiktok advertising is that you can significantly increase the number of TikTok views on your posts. This can be achieved by promoting existing videos with a Spark advert, which will increase interest in your business and will drive traffic to your TikTok page, website and additional social media sites.

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Expand Consumer Reach

Another great benefit of TikTok adverts is that you can expand your customer reach significantly by strategically placing ads where they will be seen by hundreds or even millions of people. This is especially important for companies looking to target younger generations who spend a significant amount of time on TikTok.

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Enhance Customer Engagement

TikTok is one of the most interactive apps available, which is perfect for businesses that are looking to communicate directly with consumers. Brands can engage with customers via video comments, and you can also create videos in response to customer questions or responses, which will make your business stand out.

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Boost Clicks and Conversions

One of the most important advantages of using TikTok to promote your business is that you can maximise the number of clicks and conversions on your website. For example, if you include a link to your website on an in-feed ad, you can expect clicks to significantly increase, which will hopefully lead to successful conversions.

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How Our TikTok Advertising Services Can Assist Your Business

Here at ObenInc, we run an innovative TikTok agency service that is designed to boost brand awareness and reputation while also enabling your business to expand its reach increase customer interactions, leading to high-quality conversions.

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Innovative Content Creation

To get your brand noticed, you need to ensure that your content is the best of the best. That’s where we come in. At ObenInc, we pride ourselves on top-quality content, so you can rest assured knowing we will create TikTok adverts that reflect your brand and push the boundaries to help you stand out from the crowd.

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Thorough Account Management

Our TikTok advertising team is dedicated to providing you with all-around account management, which will ensure that you are always posting regular content and keeping up with ever-changing TikTok trends. This will involve creating organic posts, along with targeted ads that focus on specific demographics which drive views, interest and sales.

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Detailed Performance Analysis

Here at ObenInc, we pride ourselves on our detailed but straightforward performance analysis, which sets out TikTok brand progress to clients in an uncomplicated manner. We also use our performance data to discover paths of improvement that will set your company apart from the competition.

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TikTok Advertising FAQs

What does it cost to advertise on TikTok?

TikTok ads typically start from $10 per CPM (cost per 1000 views), although TikTok requires you to spend at least $500 on a campaign. This may seem expensive. However, this is a worthwhile investment, as it can significantly increase reach and conversions, so you will be able to benefit from returns almost immediately.

How do I set up a TikTok business account?

If you are using TikTok for business purposes, then you should create a TikTok business account. All you need to do is download the app and register a free business account, or if you already have an account, you should head to ‘manage account’ to switch it from personal to business. You should then select a few categories that best represent your business, as this will help you target the right customers.

What age group uses TikTok?

The average age of TikTok users is between 16 and 24, with 50% of users aged below 34. However, there are still a significant number of users who are over the age of 35, so if this is your target demographic, TikTok is still an excellent place to promote your brand.

To find out more about our Amazon advertising UK services, get in touch today and speak with one of ObenInc’s expert Amazon advertising specialists.

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Thomas did some great work for Karshare, overseeing our performance marketing on an interim basis; reworking some of our marketing analytics and advising on SEO strategy. We plan to work with Thomas again on future projects and I would recommend him to anyone looking for a super knowledgable and hard working marketer. Thanks Thomas!

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Thomas has in a very short time got us results (1-month timeframe) where we wouldn't come up in search to be the first ones for some keywords we wanted to rank for. I think that speaks by itself, and we will keep using Thomas' services for long and for good. On the day to day, Thomas is very diligent in his work and very easy going and flexible - especially with changes in timelines.

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